疫情为全球经济和人民生活带来了新常态。宅经济品类激增、相关品类也在物流及众筹上持续大热。在独立站转型热潮中,如何把握宅经济的潮流趋势,做好DTC(Direct-to-consumer)转型,将成为跨境电商制胜的关键所在。Facebook连同官方代理商蓝瀚互动和中国出海优质合作伙伴

[1]Facebook,《利用 DTC 制胜品牌出海,玩转全球跨境宅经济》,2020
[2] Bank of America, U.S. Department of Commerce, from research conducted by ShawSpring through WARC, U.S. only, May 2020,
[3] CBCommerce & FedEx & Worldline collaboration report, 2020 ;Payoneer内部数据
[4] SHOPLINE内部数据
[5] Facebook,《利用 DTC 制胜品牌出海,玩转全球跨境宅经济》,2020
[6] Industry Micro-Shifts Monthly Tracker by Kantar Profiles (FB commissioned online survey of general population respondents ages 18+ (N=6002 cross 3 waves fielded 5/28/20-8/08/20, JP)). Exact fielding dates by wave in JP - Wave 1 (5/28/20-6/08/20), Wave 2 (6/28/20-7/08/20), Wave 3 (7/28/20-8/08/20) 2) Among those who have done so in the past four weeks at the time of the study fielding period
来源:Facebook海外营销
原标题:全球眼 | 利用 DTC 制胜品牌出海 玩转全球跨境宅经济
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